If you want to know how to earn money from youtube in India, the first thing you need to do is to monetize it. To do this, you need to meet the eligibility criteria for the YouTube Partner Program, which includes having at least 1,000 subscribers and 4,000 watch hours over the past 12 months.

Once you meet these requirements, you can apply for the program through your YouTube Studio account. YouTube pays its creators through several monetization tools, such as ads, Super Chat, and channel memberships


Ads are the most common way to earn revenue from your videos, but you can also use Super Chat to allow your viewers to donate money during your live streams. Channel Memberships, on the other hand, give your subscribers access to exclusive content and perks in exchange for a monthly fee.

Another way to monetize your YouTube channel is through YouTube Shorts. YouTube Shorts are short-form videos that last no more than 60 seconds and are specifically catered to mobile devices.

 If you create high-quality shorts, they can reach millions of viewers and help you grow your subscriber base. Once your channel is monetized, you can start earning a share of the revenue generated by ads and other monetization tools. However, it's important to note that earning money on YouTube takes time and effort.

You need to create quality content, build a loyal subscriber base, and engage with your audience to keep them coming back.

How To Earn Money From YouTube In India

Different Ways to Earn Money From YouTube in India

As one of the world's largest video-sharing platforms, YouTube offers content creators numerous opportunities to monetize their channels and turn their passion into a sustainable income. From traditional ad revenue to brand partnerships, memberships, merchandise, and more, we have compiled an extensive list of strategies that Indian YouTubers can explore.

Whether you're a budding creator or an experienced influencer, this guide will provide valuable insights and practical tips to help you navigate the exciting world of YouTube monetization in India. Let's dive in and uncover the ways to make money on YouTube :

1. YouTube Partner Program

The YouTube Partner Program is a great way to make money for content creators. As a partner, you can earn revenue by monetizing your videos and getting paid for ads shown on your channel. In order to become a partner, you need to have at least 1,000 subscribers and 4,000 watch hours in the past year.

Once you meet these requirements, you can apply to join the YouTube Partner Program and start earning money. There are also additional ways to make money through the program, such as by creating channel memberships, which allow subscribers to pay a monthly fee for exclusive content and perks.

Another benefit of the program is that you can earn money from viewers who sign up for YouTube Premium and watch your videos. Overall, the YouTube Partner Program is a great way to turn your passion into a profitable business. With hard work and dedication, anyone can become a successful creator and start earning a steady income through their channel.

2. Affiliate Marketing on YouTube

Affiliate Marketing on YouTube is a great way to earn money from the platform. With billions of users worldwide, YouTube provides a vast audience for marketers to promote their products and services to. As a content creator, you can make money from YouTube through various ways, and one of them is through affiliate marketing.

By promoting and recommending products and services to your audience, and including unique affiliate links in your video descriptions, you can earn a commission on every sale that is made through your link. One of the most significant advantages of Affiliate Marketing on YouTube is that it allows creators to monetize their videos without relying on ad revenue.

By partnering with the right brands, you can create compelling content while also generating passive income. However, it's important to ensure that you're promoting products and services that align with your audience's interests, as this builds credibility and trust between you and your viewers. With dedication and hard work, Affiliate Marketing on YouTube can be a lucrative way to make money from YouTube.

3. Create and Sell your Own Product or Merchandise

Creating and selling your own product or merchandise can be one of the best ways to earn money from YouTube. As a content creator, you have the opportunity to create unique items that your audience will love and want to purchase. Whether it's a t-shirt with your logo on it, a hat with your catchphrase, or even a book or e-book that you've written, the possibilities are endless.

The key is to create something that is both high quality and relevant to your niche or audience. With the right marketing and promotion, you can quickly turn your product or merchandise into a profitable business. Of course, it takes a lot of hard work and dedication, but the potential rewards are well worth it.

Not only will you be able to earn money from YouTube, but you'll also be able to build your brand and expand your reach. So if you're looking for the best ways to earn money as a content creator, creating and selling your own product or merchandise is definitely worth considering.

4. Create Sponsored Content for Brands

Creating sponsored content for brands is an excellent way for YouTube influencers to earn money from their YouTube account. To be eligible for the YouTube Partner Program, which allows YouTubers to monetize their channels, content creators must have at least 1000 subscribers and 4000 watch hours within the last 12 months.

Once they meet these requirements, they can start making money from ads placed in their videos. However, sponsored content is another lucrative option. Brands pay influencers to create content that showcases their products or promotes their services. As a result, content creators can earn a substantial amount of money from such deals.

In India, where YouTube is a popular platform, content creators can leverage their YouTube account and influence to attract brands and negotiate sponsored content deals. Furthermore, as more and more businesses shift their advertising budgets from traditional channels to digital media, YouTube influencers have an opportunity to make more money through sponsored content partnerships.

By creating engaging, authentic content that resonates with their followers, YouTube influencers can build long-lasting relationships with brands and earn a steady stream of income.

5. Use Crowdfunding

As a YouTube creator, making money on YouTube can be a challenging task as it requires a large following and impressive engagement. However, there is a way to supplement your income by taking advantage of crowdfunding.

By using platforms like Kickstarter, Patreon, and GoFundMe, creators can ask their fans for support on their upcoming videos or content. Crowdfunding is an excellent way to raise money to purchase new equipment, resources, or fund big projects that would otherwise be unavailable.

It's important to remember that while crowdfunding platforms can be useful, they require a lot of work and effort to become successful. It's essential to be transparent with your audience and provide them with a clear understanding of why you need their support. You can offer exclusive content or special perks to those who donate to your cause, creating an even closer bond between you and your supporters.

Additionally, crowdfunding allows creators to connect further with their audience and gather feedback on what they want to see more of in future videos. Overall, crowdfunding is an excellent way for YouTube creators to supplement their income and achieve their goals.

6. License Your Content to The Media

License Your Content to The Media can be a beneficial source of income for creators looking to monetize their content. One such popular platform is YouTube, where creators can earn from ad revenue. However, with the rise of digital media, there are various other avenues to pursue, such as licensing your content to media outlets.

With over 500 million internet users in India, there is a growing demand for quality content in various mediums. By licensing your content to media outlets, you can tap into this potential market and increase your earnings.

It is essential to understand the rights and terms of a licensing agreement before signing anything and to make sure you retain ownership of your content. To license your content, you can reach out to media houses, production houses, or licensing marketplaces. In conclusion, License Your Content to The Media can be a viable source of income for creators looking to expand their earnings and reach a wider audience.

7. YouTube Shorts

YouTube Shorts is a new feature launched by the platform that allows creators to share short-form videos. The feature is similar to TikTok and has gained immense popularity among content creators around the world. YouTube Shorts is currently available in India and is slowly rolling out to other countries. With YouTube Shorts, creators can now monetize their content and earn money from ads displayed on their videos.

This has been a welcome change by Indian creators who were not able to generate revenue as easily as their international counterparts due to stricter copyright laws. As YouTube Shorts gains more traction, it is expected to generate substantial revenue for creators and for YouTube. Overall, it is a positive addition to the platform and provides further opportunities for creators to showcase their talent and earn recognition and revenue.

8. Sell Online Course

To supplement their earnings from YouTube, many content creators in India are taking up the option to Sell Online Courses. With advertisers and viewers being more selective, there is no guarantee of YouTube income.

So influencers and video creators are looking to diversify their income streams and scale up their earnings. By creating and selling expert online courses, these individuals can earn money from their specialized knowledge and skills.

Online courses usually consist of videos, podcasts, quizzes, and other multimedia content. They can be marketed to a global audience on learning platforms like Udemy and Coursera. It takes time to build a following for your courses, but the rewards can be significant for those who succeed.

With the boom in online learning during the pandemic, there is a massive demand for quality courses, and content creators possess the expertise that people will pay for. Therefore, selling online courses can be a lucrative way for creators to make money while also providing valuable education to learners around the world.

How to Increase the Visibility of YouTube Channel?

In order to increase the visibility of your YouTube channel, it is important to regularly upload new YouTube videos to your channel. Using YouTube's optimization features such as proper tagging, using keywords in the title and description, and creating engaging thumbnails for your videos can help increase the number of views and subscribers to your channel.

Collaborating with other YouTubers and promoting your channel through social media platforms can also increase your visibility. One of the most important factors to increasing your visibility is to produce high-quality and engaging content that viewers will want to watch and share.

As your channel grows, you'll be able to earn from YouTube through advertisements or sponsorships. It's important to keep consistent with your uploads and continue to create content that resonates with your audience in order to maintain and grow your channel's visibility.

  1. Using Analytics Prudently: Utilize YouTube's analytics to gain valuable insights into your audience demographics, watch time, and engagement. This data will help you understand what content resonates with your viewers and make informed decisions on future video creation.

  2. Monitor your SEO: Optimize your video titles, descriptions, and tags with relevant keywords to improve your search engine rankings. This will increase the visibility of your videos, attracting more viewers and potential monetization opportunities.

  3. Make Videos on Niche Subjects: Identify a specific niche or topic that you are passionate about and create content around it. This allows you to target a specific audience, build a loyal following, and attract advertisers or sponsors interested in your niche.
  4. Call to Action (CTA): Encourage viewers to engage with your content by including a clear call to action in your videos. Whether it's subscribing, liking, sharing, or visiting your website, CTAs can help grow your audience and increase your chances of monetization.

  5. Promote on Social Media: Leverage the power of social media platforms to promote your YouTube channel and videos. Share teasers, highlights, and behind-the-scenes footage to generate interest and drive traffic to your channel, potentially increasing your earning potential.

  6. Nurture a Community: Engage with your audience by responding to comments, conducting live Q&A sessions, and hosting giveaways. Building a strong community around your channel fosters loyalty and encourages viewers to support your content through donations, memberships, or merchandise purchases.


YouTube offers a plethora of opportunities for content creators in India to monetize their channels and generate income. From traditional ad revenue through the YouTube Partner Program to sponsored content, memberships, merchandise, and Super Chat, there are various avenues to explore.

Additionally, creators can tap into brand partnerships, affiliate marketing, and crowdfunding to further diversify their revenue streams. With a growing audience and increasing digital consumption, YouTube in India presents an exciting platform for creators to showcase their talent and build a sustainable income. By understanding the available monetization options and leveraging their creativity and audience engagement, Indian YouTubers have the potential to turn their passion into a rewarding career.

Frequently Asked Questions

Q1: How can I make money on YouTube in India?

A1: There are several ways to make money on YouTube in India, including ad revenue, sponsored content, memberships, merchandise sales, Super Chat, brand partnerships, affiliate marketing, and crowdfunding.

Q2: How does ad revenue work on YouTube in India?

A2: Ad revenue is earned through the YouTube Partner Program, where YouTube places ads on your videos and pays you a portion of the revenue generated from those ads based on factors like views, engagement, and ad performance.

Q3: What is sponsored content, and how can I earn from it on YouTube in India?

A3: Sponsored content involves collaborating with brands to promote their products or services in your videos. You can earn money by creating sponsored videos or including sponsored segments within your content.

Q4: How do brand partnerships contribute to monetization on YouTube in India?

A4: Brand partnerships involve collaborating with companies to create sponsored content or endorsements. These partnerships can provide financial compensation or free products/services.

Q5: What is affiliate marketing, and how can I utilize it on YouTube in India?

A5: Affiliate marketing involves promoting products or services through unique affiliate links. When viewers make a purchase using your link, you earn a commission, providing an opportunity to monetize your content.

Q6. Are these monetization methods available to all YouTubers in India?

A5: While many monetization methods are available to all YouTubers in India, some options may require specific criteria, such as subscriber count, watch hours, or being part of the YouTube Partner Program. It's important to understand the eligibility requirements for each method.

About the author 


With a passion for empowering budding YouTubers, we offers a comprehensive free course that lays down the blueprint for becoming a successful and profitable YouTuber. My insights, derived from years of experience, have guided many to transform their passion for content creation into a thriving online venture. Join him on "ProfitableCreator" and embark on your journey to YouTube success.

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